Direct Trading is the sole and exclusive distributor of UFC training, fitness, and combat equipment in the GCC. UFC is the undisputed global icon of combat sports, inspiring fans, and athletes through electric
experiences of superior performance inside and outside the Octagon.

UFC’s VISION is to be an iconic global sports brand inspiring all to break barriers, push limits and make the impossible possible.

It is UFC’s MISSION to evolve human competition, elevating UFC and its accessibility around the world.