Our Brands

ADIDAS

Direct Trading is the sole distributor of Adidas Combat Sports in our region.
For over 80 years, Adidas has been paramount in the world of sports, using innovation and technology to develop footwear, apparel and equipment that enable you to achieve your maximum potential.

Opro

Direct Trading is the exclusive distributor of OPRO Mouthguards in the GCC. OPRO has grown to become the most innovative and progressive mouthguard company in the world. OPRO is currently collaborating with both adidas and UFC to create the ultimate mouthguard range for the two mega combat sports brands.

Absolute Fencing Gear

Direct Trading is the official dealer for Absolute Fencing Gear, the leading global manufacturer and supplier of high-quality and affordable fencing equipment and apparel.

UFC

Direct Trading is the sole and exclusive distributor of UFC training, fitness and combat equipment in the GCC. UFC is the undisputed global icon of combat sports, inspiring fans and athletes through electric experiences of superior performance inside and outside the Octagon.

JAMIS BIKES

Jamis was founded in the 1970’s when bike technology was still in its infancy. Today’s Jamis lineup includes a mindblowing amount of hard science and serious engineering. The wide variety of bikes includes lightweight road racers, touring bikes...

AND1

Known as the pioneer in the basketball industry, And1 has always been rooted in the basketball and streetball communities. And1 is currently represented in the NBA by players such as Lance Stephenson, Jamaal Franklin, Isaiah Cannan and Mitch McGary, and is highly popular on and off the court.

Nirve

Since 1999, Nirve’s goal has been to uncomplicate cycling and rollback rampant technology, to build and classic bikes designed specifically to make riding easy and comfortable. With a sense of style and fashion-forward sensibility...